Press Release	Source: BelTek Systems Design Inc.

Boyd Coffee Company Selects BelTek’s Field Sales & Direct-Store-Delivery Solution

October 04, 2005 02:00 PM US Eastern Timezone

BOSTON--(BUSINESS WIRE)--Oct. 4, 2005--BelTek Systems Design Inc., a leading supplier of Mobile Sales and Route Accounting Solutions to the direct-store-delivery and wholesale distribution industry, announced today that Boyd Coffee Company, a leading US coffee manufacturer and distributor operating in over 20 western states, Canada and Asia, has selected BelTek Systems Design Inc. to provide its field sales and direct-store-delivery solution.

"We are very pleased to announce our decision to partner with BelTek Systems Design in the development and implementation of a new direct-store-delivery (DSD) system," said Kenny Whalen, VP, Director of Sales for Boyd Coffee Company. "Our primary objectives for upgrading the current aging DSD handheld system is to harness the power of the latest technology enabling our sales organization to deliver truly incremental sales growth through enhanced and intelligent selling tools, improved route operation productivity, and greater competitive response mechanisms. It is our aim to leverage BelTek's cutting edge technology to make step function changes in how we sell and service our customers, which we believe will further enhance our competitive advantage."

Boyd Coffee Company is a leader in leveraging new technologies to move their business forward. Having been in business since the early 1900s, they are no stranger to understanding the importance of choosing the right technology partner. After reviewing other DSD solutions, BelTek Systems Design Inc. rose to the top as the best partner and solution for Boyd Coffee Company. "In the end, it was BelTek's solid DSD system, development expertise, knowledge and experience with DSD route operations, diligence in detail, and commitment to excellence that confirmed our decision to partner with BelTek," said Kenny Whalen.

"We are thrilled that Boyd Coffee Company will be using our direct-store-delivery solution to help maximize their field sales performance and accelerate product penetration," stated Michel Belzile, President and CEO of BelTek Systems Design Inc. "Boyd Coffee Company is well known for its quality, service and their innovative approach to market and we are delighted to have the opportunity to partner with such an outstanding organization."

About Boyd Coffee Company

Boyd Coffee Company has been serving the Pacific Northwest and beyond since 1900. A privately-held company managed by the third and fourth generations of the Boyd family, Boyd Coffee Company provides specialty coffees, espresso, rare estate coffees, teas and related equipment for restaurants and other foodservice operations nationwide and abroad. Boyd Coffee Company offers more than 650 coffee and food items, and is headquartered on a 30-acre site east of Portland, Oregon. Boyd Coffee Company's Portland stores are located in the Pearl District at 404 NW 11th Ave., at SW 15th and Taylor and 19730 NE Sandy Blvd. For more information, recipes or to buy products visit: www.boyds.com.

About BelTek Systems Design Inc.

BelTek is the industry leader in Mobile Sales & Route Accounting Solutions for the direct-store-delivery (DSD), field sales, field service and distribution industries. BelTek's Solution Suite, Route Assistant®, Route Administrator® and T-Server!®, integrates sales, delivery and off-truck-sales functions with your back-office systems allowing you to store, track and manage your routes, customers, products, pricing groups, payment methods, discounts, orders and more!

For more information, visit www.beltek.com.

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Contact Information
Donna Flinn, Marketing Manager
BelTek Systems Design Inc.
1-800-493-6903